Ray-Ban has long maintained its position as a household name, even cited as the most prominent brand in the UK eyewear sector in 2024. Based on...
In the US, TikTok is going through ongoing legal and political challenges, as national security and data privacy debates are interwoven with its availability. Except for...
Meta, under the guidelines of its CEO Mark Zuckerberg, is on a path of liberalizing content moderation policies such that they befit free speech, especially to...
“Year in Review” services like Spotify Wrapped tap into nostalgia and personal reflection, allowing users to celebrate and share their achievements and experiences. Brands are adopting...
Changes in social media platforms, like Instagram’s push to support smaller producers, are reshaping how brands engage with consumers and create content. Consumer behaviour trends indicate...
Beauty and fashion brands are adapting to the potential TikTok ban by expanding their marketing efforts to other platforms such as Instagram, YouTube, and Pinterest. Companies...
A US federal court upheld a statute mandating TikTok to either be banned or sold by January 2025, citing national security concerns over its ties to...
