Prices for advertising slots for the Super Bowl Commercial 2025 have soared to beyond historic levels, ranging from $7 million to $8 million per 30-second spot,...
Conversational commerce is changing customer-brand interactions through personalised, frictionless, real-time communication via messaging platforms and AI-driven chatbots. This model provides 24/7 customer service, increases customer retention,...
B2B firms may increase trust and engagement by embracing influencer marketing and humanising content to break through the noise of AI-generated content. Using employee advocates and...
Ineffective advertising can unintentionally highlight competitors’ strengths, creating a contrast that benefits them in the market. Poorly executed ads may spark public controversy, driving consumers toward...
Iconic holiday figures such as Santa Claus, Rudolph, and Christmas cards were popularised through creative marketing campaigns by brands like Coca-Cola, Montgomery Ward, and Hallmark. Seasonal...
Pet influencer marketing fosters engagement and boosts sales by connecting brands with passionate pet owners through authentic and emotional content. Choosing the right pet influencer who...
Southeast Asian malls transform into festive wonderlands during Christmas, offering an immersive shopping experience. Eye-catching displays not only draw visitors but also encourage social media sharing,...
